How to see Positive Growth in your small business.

Here is the thing. Over and over again I have the “when will the trend (of photographers and other creative business) die” conversation and for a while I thought this way too. When I started my business that was the plan, to wait out all those other photographers who would fail and I would come out on top. This was such wrong thinking! Sure, trends die, but many of them just change, and I see that happening to the “creative industry.” Sorry to break it to you, but this entrepreneur-creative-business-from-home-life isn’t going any where, it’s getting bigger and better and changing as our culture and technology changes! When I finally embraced this that’s when things started to take off for me. When I stopped waiting and gripping, I started to think bigger, and started planning more. My attitude towards my business community changed and my heart for my own business grew positive. Even my competitiveness changed! Trust me, I’m in this to compete. This is business and that’s how it works, but I’m competing differently. You could say that I am competing positively!

There are six things that I did to move into more positive competition with my business that helped me see growth:

  1. I started to network and become friends with my competition! There are so many groups I am in on Facebook and I try to make some of the events. I also started to peruse some of those as actual friends!! I hang out with them, offer advice when asked, and even debate (maturely). This has expanded my view and led me to so many opportunities! Once you start to hang out with others like you, you will find that they struggle like you, and their lives are not as fabulous as it may seem on social media.
  2. I started writing down my goals. I have never known the power of true goals until I wrote them down. Writing them down not only helped my stay focused, but it boosted my confidence! It’s a simple act, but it must be done. I will write down many lofty ones too! Ones I think are impossible, because if I fail, that’s okay! I am the boss and it only means I try again.
  3. I listened to podcasts. There is so much free advice out there from amazing business owners with just a click of a button and we need to take full advantage!  My favs are Michael Hyatt, Seth Godin’s Start Up School, Andy Stanley, Built To Sell, and (of course) the new Unconventional’s podcast. One of my favorite things to do is sit with a hot cup of coffee, some busy work and listen to a new podcast!
  4. I re-evaluated how I’m doing and the “why” of my business continually. Michael Hyatt talks about this in one of his recent podcasts. He says that he writes down all the reason why he does something (rather than writing down why not to). He says that it re-engages you into whatever it is and it even will help you reconnect emotionally. I do something similar to this and usually happens when I’m goal setting or rebranding, although I now see it needs to happen even more than that. I also take into account how my business effects my family. Is the health of my family benefiting from my business? How? And are the benefits greater than the costs? What need to change for my family to come first in my daily life and business second- yet still grow?
  5. I invited my husband into my business! Ryan is the total opposite of me and has no interest in taking pictures, but I was so involved with my thing and I could tell he wanted to understand me more, so I decided to slowly introduce him to my world. I feel like I have a partner in this! There is so much more to this conversation and will have to be expanded upon in another blog post!
  6. And finally, I have to redefine my idea of what “success” is. I am a stay-at-home-mom with two little kids, I am a small group leader with my husband at my church, I am a good friend, daughter, artist and so many more things. I have a life outside of my business and it is not my full-time job, even though I don’t have a full time job elsewhere. I cannot sit at a desk for eight hours and work, I am pulled in many different directions and interrupted every 5 minutes. This doesn’t mean I cannot run a business, this also doesn’t mean I can’t run a successful business, it just mean I do it slower and different than the majority. I will never let my lust for success come between me and what the Lord has called me to do (be a mom and wife and church leader), so I have had to realize that my way looks different from others. This was the single biggest lesson I had to learn. This changed my heart, mind, and the way I do daily life. Instead of the burden of trying to keep up, that burden has been lifted and I am a happy business owner and happy mom. There are still days I struggle hard, but I come back to this truth and that pressure goes away.

Life changes when you feel excited and energized by your business. I know what it’s like when business feels more life-sucking than life-giving and it’s not worth it!  If you are starting your business and you feel the comparison monster or you’re struggling with doubt, try some of these things and see if it helps. Most of these take time and energy that we don’t always have, but when has business ever been easy and instant? Right. Keep going and working hard! You’ll get there!

Dani White

Artist and Photographer

Ryan and I started dating when I was just two weeks shy of my 16th birthday. He was 17. We made it through high school and then college together and two weeks after I graduated college we finally got married! We were together 7 years before we got to say “I do.” The wedding day was incredible! We planned it for 18 months and when the day came, it was gone in an instant. I did my best to take it all in and I have wonderful memories (and pictures). One thing I will remember is getting in the car and driving away after it was all over and I just balled my eyes out. I cried so hard we ended up getting lost on our way to our new apartment (that’s where we stayed out first night). I cried because I was SO HAPPY! It was a day I imagined for a long time, and a Marriage I hope for for a long time and it finally came. It was wonderful.

Website | Contact 

More Posts

Menu